Who we are.

Spot AI turns cameras into coworkers.

We are building the category of AI coworkers for the physical world. Our platform enables businesses to understand, automate, and act across their environments in real time.

Spot AI is relied on at over 10,000 locations by more than 1,000 customers across manufacturing, construction, logistics, and retail.

Backed by over $110 million from investors including Scale, Redpoint, Qualcomm Ventures, StepStone, and Bessemer, we are building the system that brings AI out of the digital world and into the real one.

We move fast, take ownership, and focus on outcomes. We are building a company for people who want to solve real problems and have a direct impact on how businesses operate.

Ready to learn more? Connect with us on LinkedIn | X | YouTube

We’re looking for a Product Marketing Manager to define how we tell our story and win in the market.

This is not a traditional product marketing role.

You will be the strategic fuel behind how Spot AI goes to market, owning the story, the customer profile, and the narrative that powers our direct sales motion and scales across our ecosystem. You are a storyteller, category builder, and market expert who works across product, sales, and partners to build the narrative engine that drives real pipeline and revenue.

Your assignment.

Own the Story.

• Define and evolve the core narrative for Spot AI: what we are, who we serve, and why we win

• Build and maintain Ideal Customer Profiles (ICPs) for manufacturing, retail, logistics and construction

• Translate complex product capabilities into crisp, compelling messages for buyers, sellers, and partners

• Act as an evangelist for video AI and the future of physical security and operations

Fuel the sales engine.

• Create the content, tools, and playbooks that enable our sales team to move deals forward

• Develop use cases, case studies, and proof points that resonate with ICP buyers

• Partner directly with sales to understand objections, sharpen messaging, and improve win rates

• Design scaled enablement kits that help internal teams and the broader ecosystem tell a consistent story

Drive Category Creation.

• Help define and own the category of AI coworkers for the physical world

• Build positioning that differentiates Spot AI in a fast-moving market

• Develop thought leadership content that earns attention and builds credibility

• Work closely with product to ensure the roadmap and the story are aligned

Scale through the ecosystem.

• Work one-on-one with key partners to co-create value propositions, stories, and use cases specific to their customer base

• Develop scaled enablement materials that give partners everything they need to bring in ICP deals

• Serve as a strategic resource for partners without requiring deep partner marketing experience; the story is yours to tell

Move fast and iterate.

• Run rapid experiments across messaging, positioning, and content formats

• Use data and sales feedback to learn quickly and double down on what works

• Build AI into your workflow to move faster, generate insight, and improve output quality

Who you are.

You are a storyteller, a systems thinker, and a builder.

You will:

• Have experience owning positioning, messaging, or go-to-market strategy with clear examples of what you built and how it performed

• Have used AI to meaningfully accelerate your own work: research, content, insight generation

• Have worked in B2B product marketing in a startup or growth-stage environment

• Know how to write for buyers, not just internal audiences

• Think in terms of customer problems and journeys, not just product features

• Are energized by building from scratch without a clear playbook

• Are analytical, opinionated, and comfortable making calls with incomplete information

And, you might be an especially strong candidate if you:

• Have experience in a startup or category-defining company where the playbook was still being written

• Have worked in or marketed to industries like manufacturing, logistics, retail, or construction

• Are a driven, hungry builder who is more motivated by figuring things out than executing a known formula

This role may be a strong fit if you:

• Love building the story and maintaining it alongside business needs

• Want to own outcomes (win rates, partner activations), not just content calendars

• Are comfortable moving between writing a one-pager and sitting in a strategic planning session

• Think in terms of the customer, the market, and the category, not just the product

This role is likely not a fit if you:

• Prefer a defined scope and established systems

• Have primarily worked in large organizations where positioning and messaging were already built

• Want to manage a team before building the foundation yourself

Compensation and benefits.

• Annual Base Salary Range: $140,000 - $155,000. The offered salary will depend on your location within the U.S. and your demonstrated skills and competencies for the role. Your recruiter will provide the specific range for your area as you progress through the interview process.

• Meaningful early stage equity

• Medical, dental and vision plan options with little-to-no cost for employees and dependents

• Company paid short- and long-term disability plans

• Company paid life insurance

• 401K with Employer Match

Come build the category-defining Physical World AI Platform with us!

We are creating and cultivating a diverse and inclusive culture where we celebrate individuals for what they accomplish, no matter who they are! As an equal opportunity employer, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.